I started my career at BBDO Taiwan in advertising and marketing. After working in agencies and startups, I went freelance to explore the world and stay connected with friends and family across different countries.

Attending blockchain conferences globally and working with crypto projects led me to a clear gap: Web3 and fintech products are powerful but inaccessible to everyday users. That became my focus.

My background in photography and visual storytelling helps me translate technical complexity into clear, human-centered experiences. I work closely with founders and small teams, collaborating to cut unnecessary content, restructure information, and create designs that align with both business goals and user needs.