I started my career at BBDO Taiwan in advertising and marketing. After working in agencies and startups, I went freelance to explore the world and stay connected with friends and family across different countries.

I attended blockchain conferences globally and worked with crypto projects, which led me to discover a gap that Web3 and fintech products are reshaping how people interact with money and technology, but they're often inaccessible to everyday users. I wanted to bridge that gap by making these complex systems intuitive and approachable.

My background in photography and visual storytelling helps me translate technical complexity into clear, human-centered experiences. I work closely with founders and small teams, collaborating to cut unnecessary content, restructure information, and create designs that align with both business goals and user needs.

I'm empathetic, detail-focused, and good at bridging the gap between complex ideas and real users.