Added a Feature -
User Dashboard
Feature Focus
Dashboard
Solving user friction in tracking and managing portfolio activity
Solving user friction in tracking and managing portfolio activity
Added User Dashboard to Track funds
Added User Dashboard to Track funds
This solo project involved designing and adding a new feature to the Ensuro website. I handled everything from identifying the problem to UX research, visual design, and prototyping, with my experience as an Ensuro user informing the design decisions.
Ensuro is a blockchain-based, licensed (re)insurance company that aims to make insurance more accessible to the public, allowing anyone to invest in insurance risk and benefit from it.
Ensuro is a blockchain-based, licensed (re)insurance company that aims to make insurance more accessible to the public, allowing anyone to invest in insurance risk and benefit from it.
My experience as an Ensuro user informed my design decisions
This solo project, part of my DesignLab bootcamp, involved designing and adding a new feature to the Ensuro website. I handled everything from identifying the problem to UX research, visual design, and prototyping.
Role
Role
UX/UI designer
UX/UI designer
Goal
Goal
To improve the user experience by creating a dashboard for better investment tracking
To improve the user experience by creating a dashboard for better investment tracking
Problem
Problem
Lack of a visible dashboard for investors to track their funds
Lack of a visible dashboard for investors to track their funds
Duration
Duration
5 weeks
5 weeks
Interview and Identify the Challenge
Interview and Identify the Challenge
Interviewed 3 users
“I have to click through multiple pools just to find out where my money is. I wish there was a simple way to see all my investments in one place.”
- Frequent Ensuro Users
Listing pools and there is no portfolio overview
Listing pools and there is no portfolio overview
User has to click in the pool to see if they invested in this pool
User has to click in the pool to see if they invested in this pool
The core problem
Without a portfolio overview, investors struggle to track and manage their funds efficiently.
Competitor Analysis
Competitor Analysis
This analysis confirmed the importance and necessity of having a dedicated dashboard feature
This analysis confirmed the importance and necessity of having a dedicated dashboard feature
Affinity map
Affinity map
The affinity map revealed what users value and where Ensuro falls short, such as the need for a comprehensive overview
The affinity map revealed what users value and where Ensuro falls short, such as the need for a comprehensive overview
Personas
Personas
I created two personas who represent completely different groups of people, yet they share similar pain points and are looking for the same solution.
I created two personas who represent completely different groups of people, yet they share similar pain points and are looking for the same solution.
Project Goal
Project Goal
To tackle the challenge, I proposed:
To tackle the challenge, I proposed:
A personal dashboard to provide a centralized view of invested pools, balances, and performance, with exportable reports for tax purposes.
A personal dashboard to provide a centralized view of invested pools, balances, and performance, with exportable reports for tax purposes.
User flow
User flow
The original flow is functional, but adding a dashboard reduces user friction. The new dashboard enables users to view all invested pools and directly access deposit functions, eliminating the need to navigate back to the pool list or individual pool pages.
The original flow is functional, but adding a dashboard reduces user friction. The new dashboard enables users to view all invested pools and directly access deposit functions, eliminating the need to navigate back to the pool list or individual pool pages.
Final High-Fidelity Prototype
Final High-Fidelity Prototype
Below is the final high-fidelity prototype video, showcasing the new dashboard feature, demonstrating seamless investment tracking, depositing, and reporting feature.
Below is the final high-fidelity prototype video, showcasing the new dashboard feature, demonstrating seamless investment tracking, depositing, and reporting feature.
Low-fidelity Wireframes
Low-fidelity Wireframes
I designed a dashboard feature and integrated it into the existing user flow.
I designed a dashboard feature and integrated it into the existing user flow.
1st version
1st version
1st version
Adjusted the style of the historical chart and pie chart switch button
Showed both deposit and withdraw button under each invested pool
Added pool name on the deposit & withdraw popup screen
Adjusted the style of the historical chart and pie chart switch button
Showed both deposit and withdraw button under each invested pool
Added pool name on the deposit & withdraw popup screen
Adjusted the style of the historical chart and pie chart switch button
Showed both deposit and withdraw button under each invested pool
Added pool name on the deposit & withdraw popup screen
2nd Iteration
2nd Iteration
2nd Iteration
Maintained the original header for consistency
Adjusted the historical chart and pie chart button styles for visual harmony
Made error messages under input boxes more noticeable
Retained the current style for the transaction table
Added a “Withdraw Profit Only” button to improve usability
Maintained the original header for consistency
Adjusted the historical chart and pie chart button styles for visual harmony
Made error messages under input boxes more noticeable
Retained the current style for the transaction table
Added a “Withdraw Profit Only” button to improve usability
Maintained the original header for consistency
Adjusted the historical chart and pie chart button styles for visual harmony
Made error messages under input boxes more noticeable
Retained the current style for the transaction table
Added a “Withdraw Profit Only” button to improve usability
User Testing
User Testing
Positive Feedback:
Positive Feedback:
Positive Feedback:
The interface is clean and intuitive.
The design is easy to navigate.
Participants understood the dashboard’s purpose and found it effective in conveying information.
The interface is clean and intuitive.
The design is easy to navigate.
Participants understood the dashboard’s purpose and found it effective in conveying information.
The interface is clean and intuitive.
The design is easy to navigate.
Participants understood the dashboard’s purpose and found it effective in conveying information.
Areas for Improvement:
Areas for Improvement:
Areas for Improvement:
The pie chart proportion is too small compared to other elements.
The deposit button is wider than the withdraw button, which bothers users; suggestion to use different colors instead of size to highlight.
The deposit/withdraw tabs in the pop-up screen draw too much attention, potentially leading to errors (e.g., depositing instead of withdrawing); suggestion to remove the ability to switch tabs.
Too many colors in one screen (e.g., 13 colors noted); suggestion to reduce to 6-7 colors for better balance.
Font inconsistencies (e.g., Inter for Portfolio Summary, Jost for the rest); suggestion to harmonize fonts.
Colors across movement tables need to be more consistent.
The pie chart proportion is too small compared to other elements.
The deposit button is wider than the withdraw button, which bothers users; suggestion to use different colors instead of size to highlight.
The deposit/withdraw tabs in the pop-up screen draw too much attention, potentially leading to errors (e.g., depositing instead of withdrawing); suggestion to remove the ability to switch tabs.
Too many colors in one screen (e.g., 13 colors noted); suggestion to reduce to 6-7 colors for better balance.
Font inconsistencies (e.g., Inter for Portfolio Summary, Jost for the rest); suggestion to harmonize fonts.
Colors across movement tables need to be more consistent.
The pie chart proportion is too small compared to other elements.
The deposit button is wider than the withdraw button, which bothers users; suggestion to use different colors instead of size to highlight.
The deposit/withdraw tabs in the pop-up screen draw too much attention, potentially leading to errors (e.g., depositing instead of withdrawing); suggestion to remove the ability to switch tabs.
Too many colors in one screen (e.g., 13 colors noted); suggestion to reduce to 6-7 colors for better balance.
Font inconsistencies (e.g., Inter for Portfolio Summary, Jost for the rest); suggestion to harmonize fonts.
Colors across movement tables need to be more consistent.
Final High-Fidelity wireframes
Final High-Fidelity wireframes
